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This Girl Can

This Girl Can launches in Warrnambool

News Article Date: 
Monday, 25 March 2019

Women in Warrnambool are being encouraged to try something new and get active in all their red-faced, sweaty, jiggly glory as part of VicHealth’s “This Girl Can” campaign.

Warrnambool City Council has partnered with VicHealth to promote This Girl Can messages and deliver a six week calendar of events across the community.

A range of campaign partners will provide more than 50 fun, free activities tailored to women who want to get active but aren’t sure about how to take the first step.

The campaign features everyday Victorian women instead of professional athletes or airbrushed Instagram models and is about empowering women to feel comfortable in their bodies and in public spaces – regardless of their ability, how they look or how sweaty they get.

“This Girl Can – Victoria has had real success in other areas in building a supportive community of women who encourage each other to get out there and get active. Now it’s Warrnambool’s turn,” Cr Sue Cassidy, Chair of Council’s Health and Wellbeing Advisory Committee said.

“Council is proud to work with VicHealth to encourage local women and girls to smash the stereotypes holding them back from getting active and have a go.

“There are dozens of free, fun and inclusive activities at local gyms, in public spaces and at sporting clubs that will help women take that first and often daunting step to being active.

“Now is the time to try something new or get back into fitness activities or sports you have enjoyed in the past.

“I encourage women to have a go and show that in Warrnambool this girl definitely can!”

VicHealth CEO Jerri Rechter said the This Girl Can initiative was about empowering everyday women to get active in their local community without feeling judged.

“We want all women – no matter how sweaty they get, how red their face is or how good they are – to feel comfortable about getting out there and giving physical activity a go. That’s what This Girl Can – Victoria is all about,” Ms Rechter said.

“We want Warrnambool women to know that we get it. Rocking up to a gym class or training session is tough when you don’t know what to expect.

“That’s why This Girl Can activities will be inclusive, non-judgemental and accessible for women of different ages, body shapes and abilities.

“This Girl Can is for all kinds of Victorian women who are all kinds of active. I encourage you to give something a go – you might discover a new favourite hobby.”

This Girl Can 3280 will be delivered during Council’s Active Autumn program for 2019. Activities start on March 24 and run through until May 4.

Women wanting to get involved can visit the Connect Warrnambool Facebook page or www.connectwarrnambool.com.au/whatson to discover all the activities on offer. Printed calendars are available at the Civic Centre, the Archie Graham Centre and AquaZone. 

Background:

This Girl Can – Victoria is a VicHealth campaign aiming to increase physical activity among Victorian women. It focuses on less active women, and supports gender equality by challenging traditional gender roles and stereotypes in sport and by celebrating women in this space.

This Girl Can – Victoria is the local implementation of the original ‘This Girl Can’ campaign in England, which is owned and operated by the English Sports Council (Sport England). Sport England used National Lottery funding to create the This Girl Can campaign in 2015.

VicHealth is the first organisation in the world to license the campaign from Sport England. VicHealth is promoting This Girl Can – Victoria in partnership with a range of organisations and community groups across the state including high profile sporting codes, sporting clubs and charities.

Stats:

  • More than 285,000 Victorian women were more active after seeing the This Girl Can - Victoria campaign
  • This Girl Can – Victoria inspired 1 in 7 women aged between 18-65 across the state to get active
  • This Girl Can inspired 1 in 7 women in England to get active
  • Over three quarters of women who have seen the ad believe it helped women feel more confident getting active
  • 17% of women who saw the ad started a new sport or physical activity or returned to exercise after taking a break
  • This Girl Can – Victoria has been particularly successful with women from culturally and linguistically diverse backgrounds.
  • 37% of culturally diverse women said they got active as a result of seeing the ad compared with 28% of the broader community.
  • 52% of Victorian women worry about being judged when exercising
  • 41% of Victorian women are too embarrassed or intimidated to get active
  • Three in five Australian women are not sufficiently active, participating in less than 30 minutes of physical activity on four or more days a week
  • One in five don’t do any physical activity in a week

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